In SEO changes are frequent and inevitable, and since 2011 to 2014 these changes were very frequent and significant. Whenever Google updates it’s algorithm with elemental changes, the strategies need to be change in order to deal with it. This is a fair game with Google’s giving warning every time. There used to be a time when SEOs followed simple standard ways of getting higher keyword rank and getting traffic. These days, you could follow that standard procedure and get nowhere. Or you might get somewhere, but when more than 200 factors in play, they can’t be isolated to an individual page score.
Enter in 2015 the age of mobile devices. Now as many experts predicted that Google algorithm changes are going to be less frequent than 2011 and 2012 due to its focus and investment in artificial intelligence which can create better search results and can also allow Google’s engineers to make constant algorithm changes without breaking a sweat.
Now Google has made an announcement that big changes are coming to its search algorithm, beginning April 21, mobile-friendly websites will get higher ranking with much higher surface app results. These two significant changes are going to improve mobile search results. According to Search Engine Land “Google will be using mobile-friendly factors in its mobile search results and it will rank mobile apps participating in App Indexing for signed-in users better in the mobile search results starting today”. What is that means for web developers and SEOs?
For web developers it means that they have to be more focused on mobile device version of websites since a lot of traffic is coming from there.
For SEOs it means that they to focus their efforts on mobile SEO. They have to change their strategies according to the change as I already said in beginning it’s a “fair game” from Google’s point of view. Google already declared warning for all webmaster that this update is going to change SEO and web development for good.
Here you can check with Google’s mobile-friendly testing tool, if your website is mobile-friendly or not.